AI Mockup Assist
Post #4 in the AI + Digital Marketing Research Blog Series!
Welcome to the fourth official topic in our "step-by-step" manual on how emerging digital marketing professionals can humanly enhance AI tools and suggestions! Today, we will be discussing some tips and tricks for how to enhance and explain AI MockUp Assist technology in the workplace.
Why do digital marketers use AI Mockup Assist?
To create graphics from scratch, remove objects and backgrounds, extend the size of your canvas, and generate new backgrounds realistic objects.
AI Mockup Assist platforms provide a way to create visualizing engaging mockup designs for your companies product or service, no matter where you are or what resources you have!
Let's see how this works:
Photoshop.AI
Photoshop.AI , also known as Adobe Firefly, was released by Adobe in May 2023, and allows digital designers to add more to any image with an AI Generative Fill.
Describe what you want added in a text prompt, from pink butterflies to snowy mountains, and see options appear in seconds.
Change the setting seamlessly on photos with generative AI. Simply select the background, type in a text prompt, and transport your subject from a local city street to a location across the globe, or across the galaxy.
Easily extend an image in any direction with Generative Expand. Select and drag the crop tool beyond an image’s original borders to the desired size, then click Generate. The white space will automatically fill with content that seamlessly blends with the existing image and extends the canvas.
Cut out unwanted elements with ease. Simply select the object you want to remove then select Generate (without adding any text to the prompt!). Firefly will swap out telephone lines with unobstructed sky or replace stray strangers with flowers and foliage.
How to Curate Original Mockup Ideas.
As you can see, using AI to enhance images can be a huge help when your resources or budget for a marketing project are slim. For example, let's say your company restores old cars from the 50's, and you want to improve digital advertising, but don't have the time or permission to take one of the company cars to be professionally photographed... Photoshop.AI can help with this!
But first, the best way to begin the initial mockup stages of a digital design project is to brainstorm some innovative and engaging ideas!
Step 1: Brainstorming Exercises.
There are many design brainstorming exercises to take advantage of, but one of my favorites was created by Professor Curt Cloninger, a professor of New Media at the University of North Carolina at Asheville. This design brainstorm exercise template comes from his book, "Hot-Wiring Your Creative Process, Strategies for Print and New Media Designers". This book explains how design philosophies can be useful, but inspiration, creative strategies, and efficient work habits are what really get the job done. With illustrations drawn from 20th-century French philosophy, medieval manuscripts, punkrock posters, and more, Professor Cloninger's innovative text introduces readers to his personal toolkit for hot-wiring the creative process.
Below is an example of his Design Creativity Brainstorming Template:
Step 2: Sketch It. Capture it. Develop It.
Now that we have brainstormed and sketched some creative, eye-catching ways to display a 50's car, let's say that we decided on: having the car speeding through an empty valley of white sand in Salt Lake City, Utah. We can take any photo of a valley with white sand and expand upon it to include everything we are envisioning from our brainstorm in Photoshop.AI:
Step 3: Navigating Photoshop.AI.
Navigating Photoshop.AI couldn't be easier! As you can see from the video below, all you must do is select the area of the photo you want to modify, with the selector tool, and then simply tell the AI Generator chat box what you are envisioning for this space. Usually, AI will offer three different options. If you don't like the options provided, I recommend being very specific in your request. Let's take a look at how easy this process is:
Step 4: Finalize Your Design.
There we have it! An engaging and eye-catching mockup design for a 50's car detailing company, that is guaranteed to be unique and original! By massaging and maneuvering this Photoshop.Ai tool,, you can create a mockup design frame your wildest dreams that saved time in your schedule and money in your budget! The advantages and possibilities to this tool are endless in your digital marketing career. But! It all starts from your creative ideas!
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